"My Future’s Choice" is an awareness campaign aimed at highlighting the opportunities available to future students at the University of Canterbury. It features 18 current students from a range of faculties.

This personalised approach has transformed "My Future’s Choice" into a dynamic and distinct campaign. By celebrating each student’s individuality through custom designs and colour schemes, the campaign not only highlights the diverse range of study options at the University of Canterbury but also creates an engaging visual narrative that resonates with prospective students. The result is a vibrant and authentic representation of student life at The University of Canterbury, making the campaign both memorable and impactful.

Design Direction
Illustration
Icon Design