Uptown is a creative supplies store currently being developed in Pittsburgh USA. I have been engaged to develop the brand material for the initial roll-out. This involves creating the logo, typography, signage, environmental graphics, uniforms, and social media imagery.
Recognising budget constraints, the brand has been developed with an emphasis on bold colours and minimalist illustrations to maintain a simple yet powerful aesthetic. The design radiates a playful and fun vibe, with illustrative assets versatile enough to serve various purposes.
