The “Shaped By” campaign for the University of Canterbury highlights the idea that every student is shaped by different experiences—such as family, culture, adventure and opportunity—and that their time at university helps shape who they become next.

The campaign focuses on real students and the diverse influences behind their journeys. Each student is brought to life through a personalised visual style, using custom colour palettes and icons that reflect their background, interests or identity. These elements are combined into bold, flexible layouts that give each story a distinct feel while still working as part of a cohesive campaign.

The result is a vibrant, human-centred approach that celebrates individuality while reinforcing a strong, unified identity for the university.

Design Direction
Illustration
Icon Design